Uso del Desing Thinking como herramienta para la mejora de la sostenibilidad en emprendimientos turísticos

Abstract

The objective of this work was to base the use of the design thinking methodology as a tool to improve the sustainability of tourism ventures in Ecuador, based on the consequences caused by the pandemic in this sector so hit during the years of 2019 to 2021. For this, information is collected from four tourist enterprises located in the parish of Mindo in Quito, in which the resulting prototype of the methodology will be tested. This is chosen firstly because it is a complex problem and secondly because it is focused on people, in this particular case, on tourism entrepreneurs, empathizing with their needs and problems, as well as analyzing the changing environment, challenges and offering innovative solutions. Among the main results obtained in the research, the opinion of the tourism entrepreneurs interviewed about the importance of training as one of the factors to guarantee the success of their businesses and their sustainability stands out, which allowed the design of a prototype of a course of good environmental practices, which includes general bases on the environment, waste management and basic actions to minimize the environmental impact of these undertakings.