How to communicate value to the customer as a competitive advantage
DOI:
https://doi.org/10.62452/1j3xqa87Keywords:
Value to the client, communications to the client, marketing communicationsAbstract
Currently the highly competitive environment demands that companies can communicate to their clients or potential clients, the objective of this article is to collect and review information on the importance of establishing strategies oriented towards the client, and that managers can make better strategic marketing decisions, because companies are realizing that they are less competitive if they do not manage relationships with customers.
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