Aplicación de la inteligencia artificial en la administración de empresas: Desafíos y oportunidades
DOI:
https://doi.org/10.62452/57rdaf30Keywords:
Artificial Intelligence, business management, automation, predictive analytics, digital transformationAbstract
Artificial Intelligence (AI) is revolutionizing business administration by enabling process optimization, task automation and improved strategic decision making. Its implementation in different business domains has demonstrated significant benefits in terms of operational efficiency and competitiveness. This article examines how AI is transforming business management, highlighting its applications in automation, predictive analytics and customer service personalization. It also explores the challenges companies face in adopting these technologies, including resistance to change, implementation costs, and ethical implications. Finally, key strategies and recommendations for effective integration of AI into business management are presented.
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Copyright (c) 2025 Byron Oviedo-Bayas, Cristian Zambrano-Vega, Leyda Zavala-Arteaga, Mireya Stefania Zúñiga-Delgado (Autor/a)
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