Strategic cost model a competitive sustainability advantage for banana production

Abstract

Banana production is an economic activity with greater dynamism in the Ecuadorian economy, achieving its consolidation in international markets. However, the limit of adaptation that microentrepreneurs have to competitive environments affects the growth possibilities of MSMEs. Consequently, this sector requires the adaptation and adoption of strategies for the integration of innovation, research and technological development in the production chain. Starting from this problem, the objective of this research is to describe elements that generate competitive advantage based on a strategic cost model, which guarantees the productivity and sustainable development of MSMEs in the banana sector of the province of El Oro; that provides reasonable costs to achieve optimal production yields. To do this, a previous study of the costs was carried out on the Miguel Ponce farm, located in the El Guabo canton. At the same time, 100 surveys were applied to medium and small banana producers, to identify the needs they have in relation to the implementation of strategic tools that ensure competent quality production compared to the rest of the markets, promoting an increase in productive capacity. that promotes long-term sustainable local development.