Influence of the use of business intelligence software in banana companies in the city of Machala, El Oro province

Abstract

In this work, we proceeded to analyze the use of software for business intelligence in banana companies in the city of Machala. In companies, one of the most important assets is information management, where applying tools that allow data to be processed into information to make decisions is essential. This research used a non-experimental, descriptive and cross-sectional design to evaluate and interpret the categorical and quantitative variables. The technique used in the data collection was the survey, where the population considered was 105 banana companies located in the city of Machala, the study sample of 83 companies was established through simple random probability sampling, counting on the participation of the representatives through a questionnaire that was submitted to validation by 5 experts, which was validated with a Cronbach's Alpha of 0.775. The results obtained indicate that 75.90% of the respondents are aware of the existence of software that enables the information to be captured, extracted and filtered quickly and accurately. However, 61.24% do not apply business intelligence in their companies. This is a favorable outlook for future application of business intelligence in the banana business sector.