The internal competitiveness of the Mipymes of the province of El Oro

Abstract

Internal business competitiveness can be studied through the competitiveness map proposed by the Inter-American Development Bank (IDB). The application of the map in companies becomes a diagnostic tool that allows to know its initial state in the face of competitiveness and thus identify the areas in which strengths are presented and those in which there are weaknesses. The objective of the research is to determine the internal business competitiveness of Mipymes in the province of El Oro. The deductive method was used and the type of research is descriptive with the application of a field design. The population was formed by 1406 mipymes and the sample by 172 companies. A survey was applied, whose instrument used a Likert scale in response. The results obtained show that the areas of accounting and finance (4,464) and information systems (4,458) have the highest average values, indicating that these areas have strengths; while the areas of commercialization (4,097) and environmental management (4,073) have the lowest average values, indicative of the existence of weaknesses in these areas, and on which improvements should be proposed through the implementation of action plans.