Trading standards of the services of the English Language Academy Buckingham English Center of Guayaquil
DOI:
https://doi.org/10.62452/1221fr54Keywords:
Teaching- Learning of English, trading strategy, Cambridge certificationsAbstract
The objective of this work is to determine the main variables that influence the environment of the Buckingham English Center of Guayaquil Academy of Languages. For this endeavor, prospective tools were used to determine marketing strategies. For example, the English language academy Buckingham English Center SA of Guayaquil, carries out a trading strategy to get a leading position step by step, and increase the number of clients/students, whose is to communicate in the English language. As a result, the implemented actions in the trading strategy permit the analysis of the ways that language academies have in Equator for developing the enterprise services through capacitation and certification in language teaching to youngsters and adults.
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Copyright (c) 2023 Dailit González-Capote, Josué Reinaldo Bonilla-Tenesaca, Rafael Humberto Soler-González (Autor/a)
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